Motor Racing Legends Annual Review
Following on from helping to launch the Membership Club, it was always in the plan to design an Annual Review, what we didn’t foresee was Covid-19.
But despite fewer events in 2020 we decided to stick to the plan and produce a 48 page Annual review to land just before Christmas with the Membership renewal form tucked inside.
The final size was a little larger than A5, and printed onto a premium uncoated stock, with a slightly firmer cover finished with matt laminate.
The aim of the review was to encourage membership renewal, so I tried to incorporate as many faces and competitors as possible, rather than just cars on track.
Some atmospheric imagery from ‘Grease & Grain’ (Amy Bowers) Rob Overy, Andrew Coles, and Charlie B amongst others coupled with Marcus Pye’s highly detailed race reports meant hopefully everyone got a mention!
The greatest challenge was the timing, from concept to delivery was about 4 weeks in total, including several proofing stages, print and finishing to arriving on the doorstep!