Membership Acquisition

Long standing client – Motor Racing Legends asked me to look at designing a Club Membership invitation pack, the design used reflects their other assets including the website, and was kept to A5 to keep postage down.

The pack comprised of an A5 leaflet, an invitation letter (A5) an A4 Membership form and a reply envelope all assets were collated into a bright blue outer (their core brand identity colour) with an aim to stand out from other boring mail.